ESL Partners with Kick
ESL FACEIT Group (EFG) and Kick have announced a strategic global partnership to expand the reach of top-tier esports content and connect with new audiences. The deal brings major Counter-Strike 2 and Dota 2 events. Including IEM, ESL One, and the ESL Pro League, to Kick’s livestreaming platform. The ESL Challenger League will also receive dedicated English-language coverage on Kick.
The partnership kicks off immediately with IEM Rio 2026 (April 17–19 playoffs), featuring exclusive content, community interactions, and additional streams on Kick. It aims to grow the global footprint of both titles by reaching younger, digitally native fans and high-growth markets.
Steve Ford, SVP Advertising & Distribution at EFG, said: “Our goal has always been to bring esports to the fans, wherever they are. By partnering with Kick, we aren’t just adding a new stream — we are entering a long-term collaboration designed to grow the global footprint of Counter-Strike and Dota 2.”
Ethan Wright, Director at Kick, added: “Esports fans are among the most dedicated and digitally savvy in the world. We are excited to prove that Kick is the natural home for the next generation of esports entertainment.”
This move diversifies distribution for ESL events while giving Kick a stronger foothold in premium competitive gaming. Fans can now catch official English broadcasts and unique Kick-exclusive activations during IEM Rio and beyond.
A fresh chapter for CS2 and Dota 2 viewing — the action just got more accessible.
Announced April 2026 — first activation live at IEM Rio 2026.
Written by
Hackerman
Editor
